1, customer awareness: the significance of the existence of the enterprise is how to meet customer demand faster than competitors, without customer demand, there is no foundation for the existence of the enterprise. Follow the customer centered workflow, provide customers with unlimited service, in research, meet and guide the progress of customer needs.

2, value consciousness: the core work of the enterprise is to continuously create value for customers and society, value exploration, value creation and value transmission is the whole work of the enterprise.

3, market awareness: To explore customer needs, improve the ability to meet customer needs, care for customer experience, customer value maintenance.

4, brand awareness: the product is the carrier of the enterprise value, through the strict quality management system, to ensure the full control of high standard, fine, to provide value for money products in the market and customer's heart to create a high quality brand enterprises.

5, innovation consciousness: systematic innovation is the only driving force for sustainable development of enterprises. Customers continue to produce new demand, the progress of science and technology, the ability of competitors continue to increase, all of us are required to continue to innovate beyond.